You may have heard that “going live” on Facebook is a good thing for your page. You’ve probably seen others do it and been a bit curious, but maybe you’ve never pushed that “Go Live” button because you’re not quite sure why you should.
The main reason I recommend it, is because the Facebook algorithm (at the time of this posting) gives Facebook Live broadcasts the priority in the feed. This means that it is more likely to be shown to your followers than any other kind of post. It’s also very engaging-people love to chime in and wave hello, answer questions, and ask their own. This is what Facebook wants-ongoing conversations.
So, it’s a great idea to go live, but it can be a little (or a lot) intimidating. I invited my friend Halie Manley of HalieMaeBlogs.com to share with us her best tips for going live. Halie has made it a habit to go live in various places and she has become very comfortable in front of the camera. Let’s see what she has to say!
Since 2016 I’ve been utilizing the Live option on Facebook. I wouldn’t call myself a Facebook Live Professional, but I’m quite comfortable with it and I am a HUGE advocate for using it for business. I say, Go Live for Business Sake!
Four Truths About Going Live
I’ll start with some real truths about Facebook Live that are absolutely not sugar coated:
1. Yes, it will be scary to push that LIVE button. It will. Take a deep breath, and just go for it!
2. Even if you love public speaking, your voice might shake a little during your first live video. You might add in a few “Ums” as you go. It may even take you a dozen videos before you get comfortable. But you will get comfortable.
3. You’ll focus the whole time on the number of viewers and be worried that it isn’t at a certain number (seriously we all have that number we want to see). Truth is, it doesn’t matter how many viewers you have, what matters is your content.
4. It will change your business. No joke. Changing your business is key right? At the end of the day, every step that we take, every action that we do is to change our business for the better. Making that switch from just posting to facebook to hitting the Live button will absolutely cause a shift in your business.
You’ll gain viewers that were just scrolling past your posts because you’re doing something different.
You’ll stand out in the feed, and people will feel like they already know you before they meet you face to face.
For me, I found people I’ve known for years approach me or message me with “I didn’t know you did this” as a result of a Live. I’ve had people approach me and say, “you know I’ve been watching you and I’d like to learn/know more.” That actually brings me to a point that I think really needs to be stressed.
People are watching even when you think they aren’t. They may not catch the live viewing, but they’ll see the replay and as you grow so will your content.
Why am I giving the Live button that much power? Well, simply because it is that powerful. It allows you to reach an audience in a way that they feel involved, connected and important. However, as with anything to do with business, there are definitely some Do’s & Don’ts.
Four Tips for Going Live
1. Be prepared but not scripted.
You’re thinking Halie, what in the world do you mean? Essentially I could not stress enough that you need to be prepared about what you are going to discuss. Jot a few notes down, highlight key points, maybe even run through it in your head beforehand. I promise you over time you’ll get better at this and it will become second nature. Don’t be scripted though. Do not waste your time by typing up a full script and sit and read it word for word. This mistake will be completely counterintuitive. Taking the steps to go live is about connection. It’s about looking straight at the camera and making each viewer feel as if you are talking to them.
2. Keep it short.
Truthfully no one has time to sit and watch a live that takes an hour (yes, I’m exaggerating here). My rule of thumb is 10 minutes or less, because more often than not you will start losing the focus of your audience around the 10 minute mark. There are absolutely one off scenarios, but the 10 minute mark is a great goal for you and less is even better.
3. Be the real you.
If you are quirky, be quirky. If you are calculated, be calculated. People will see right through you if you act like anything other than you are on a daily basis. (This is probably the number one way to lose viewers.)
4. Be consistent.
For those of you who don’t know me, I go live in a Closed Group, my Business Page and my personal timeline. Why? Because I’m consistent and my audience has come to expect that.
If I go live daily for a week and then never hit that button again for a month or so, I’ve probably lost viewers (and definitely messed with my algorithm but that’s a whole different write up). I also like to have themes to keep with my consistency. Remember that 10 minutes or less? Well I also do a segment called “3 Minutes to …”, changing up what I discuss. I also have a Comfy Chair Chat that is exclusive to my Business Page.
Bonus: You’ll also want to be strategic in what you title those videos.That title is the hook that will make the viewer decide to click to watch or just keep scrolling.Make it witty, informative, problem solving, or strategic.
Now you’ll notice I reference Facebook mostly here, but the same logic goes for Instagram and other formats. And because I utilize YouTube for my business, I always save my Live videos before I post them so that I can upload them there (because it’s all about efficiency).
Go Live For Business Sake. It won’t make a difference overnight. But it absolutely WILL make a difference!
Have you gone live yet? Let us know in the comments how it’s affected your business-or why you haven’t tried it yet!
Halie is a Vermonter, born and raised, wife and mom of two with a passion for travel, beauty, style and life.She can best describe herself as quirky and sometimes awkward, constantly looking to learn, a makeup and skincare enthusiast, and also an avid lover of coffee, local craft beers, ice cream, HGTV, and basically anything that sparks joy! She’s also ridiculously comfortable in her own shoes (probably because she ditched heels)! You can find more about her on her blog Halie Mae Blogs.