Facebook groups have recently become extremely popular for being an excellent way to build thriving online communities that can help to grow your reach…and your profit.
I’ve recently jumped on board the group train with my new Free Facebook group, The Content Groove! I post regularly there in support of small businesses as they get into the groove of creating online content to promote their business. It’s become my favorite place online where I can check in with my members, answer their questions and offer value day in and day out. In total transparency, I am not completely selfless in building the free group-it’s also a tool to build my email list, and to build an engaged community so that someday when I do launch an online product (course or membership site) I will have an easier time filling the seats! It’s all about the long game!
Now, a group may not work for every small business, and it will require time to maintain, but it’s worth considering! Here are three reasons why…
Get Your Posts Seen
With the puzzling algorithms that Facebook uses to promote posts, it can be hard to get your posts seen by the right people (or any people), especially if you’re using a business page. Business page posts are extremely hard to self promote and can easily get lost in the Facebook abyss. When someone posts in a group, members receive a notification and are more likely to see the post. Even though members have the option to turn notifications off, posts are still seen in the news feed.
Become An Authority
Facebook groups are a great way to build community around an idea and make sure that your posts are viewed by a group of people who actually want to see them. They also allow for open discussion and interaction between members who are eager to learn and share information. This gives you the opportunity to add value by answering member questions and showing that you are an authority on a particular topic.
Creating a Facebook group based on an idea central to your business also allows you to begin to develop an identity as a thought leader in that area. For example, if you’re a health coach and create a group based around the idea of healthy eating, if you play your cards right, the members in your group will begin to associate you with healthy eating. They will be more likely to turn to you when they have questions or needs about their diet.
Other group ideas may have to be a little bit more removed from your actual business. A brewery may decide to create a group all about local beer, or a brewing process. A sports store may start a running group. Think creatively and ask your audience what they would like to participate in to get ideas.
Support Your Current Customers and Prospects
Your most dedicated customers may like a place to connect with other customers. This is your opportunity to nurture your relationships, make them feel special and include them in future products or offerings. Invite people to join as the first step in getting to know you, then foster the relationship in the group as well as by email.
Facebook groups help you to build community by allowing you to effectively deliver content to your audience, increase your authority and build trust. If you don’t already have one, now is the time to start your own group!
BONUS: Not sure running your own group is the answer? You can also benefit by being active in other people’s groups too! With so many Facebook and even LinkedIn groups out there, you’re bound to find one that holds hundreds and sometimes thousands of your ideal clients. Join a few of these groups, reply to questions and post your own. Again, you’re looking to build authority and to HELP as much as possible. Pay attention to group rules and do not sell unless it’s a specific promotion thread.
What are your favorite Facebook groups right now? Tell us in the comments!